Voice search has advanced tremendously with time and what previously looked like a science fiction idea is nowhere before us. Since the use of personal assistants like Siri, Alexa, and Ok Google is growing continuously, voice search has also become predominant in the internet world.
According to recent research, 50 percent of searches in 2020 will be voice-based. Voice search provides instant results to the clientinquiries. All they have to do is to interact with devices like personal assistants, home assistant devices, and smartphones.
What is Voice search?
In Voice search, speech recognition technology is combined with the search engine keyword queries. This enables users to speak their queries rather than typing them. The software then questions search engines and present relevant answers to the customers.
If you are a digital marketer, it is time for you to understand the importance of voice search in SEO. Voice search and local SEO are the two most important tools in digital marketing campaign. It is the high time to incorporate voice search to capitalize on the people using this tool for web search.
What is the importance of Voice search?
Voice search helps the website owners to easily provide the answers to the questions of their customers. This in turn upsurges the traffic on their landing pages. Searchers these days need fast answers and voice search is an attractive alternative that serves this need.
As a digital marketer, if you are searching for new ways to bring more traffic on your website, it is time to understand the role of voice search in SEO. This amazing technology will not only help you in improving your SERPs but also will enhance the user experience.
Users who use voice search get fast answers, which reduceundesirable signals like high bounce rates. While the digital assistant’s technology is still under development, there is no denying the fact that these tools provide refined answers to the users. They also enable users to correct their spelling mistakes and get correct answers via voice.
Voice search also makes it possible to get the answers based on previous researches. The use of voice search optimization techniques like use of long tail keywords, focusing on most commonly asked questions will help you draw more and more traffic on your website. All these benefits make it one of the best tools present on the Internet today.
Benefits of Voice Search
Below are some of the benefits of voice search:
- People do not need to invest time in typing
- Users get quick results for their queries
- With voice, search users can use different languages to find anything on the internet.
Trying voice search is the best way to know its impact on your business. There are numerous ways to capitalize on voice search to increase traffic to your store or website. Whatever plan you follow, just make sure to include voice search in your SEO strategy and then see the difference.